At least since Dunkin Donuts, everyone likes the small sweet treats. You can buy them in different tastes and it’s a perfect snack for in between.

Donutwerkstatt is the German word for „Donut atelier“ or „Donut studio“. Last week, I saw the advertisement on a car next to the cinema in Sinsheim (Germany). The concept is simple: a bright yellow font, the „O“ is a Donut and the slogan „simply the best“ is easy to remember.

What is the unique thing about the German Donut Werkstatt in Sinsheim? They are mobile!

They bring the Donuts directly to your home, for events like a wedding or a birthday but also for cinemas, pizza services and much more.

This is why I like it so much! They are not a big chain but they are simple but also trendy! And this in a rural town with just above 35.000 citizens – my hometown Sinsheim!


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